RESUME

Over the last two decades, Shelly's list of skills have included websites, print & digital design, & illustration. It is with coding & creating beautiful, user-centric designs, that her creative soul is truly at peace.

Her art foundations have been key to bringing her designs to fruition. Drawing, painting, sculpting, sewing, knitting, felting, & collage, are major fundamental highlights, but hardly all-inclusive. Her traditional studio favorites consist of her sewing machines, various computer equipment, a myriad of traditional supplies, a full-size, electric clay oven, & an earth clay kiln. The true Sleeping Beauty she is, she even owns a wooden spinning wheel!

SUMMARY

Shelly Arroyo

Innovative & deadline-driven Graphic Designer with 20+ years of experience designing & developing user-centered digital/print marketing material from initial concept to final, polished deliverable.

EDUCATION

Master of Science: User Experience Design

2023 - 2024

Kent State University, Kent, OH

Graduating December 2024, Master of Science User Experience Design program. Advanced application of UX methodologies & user-centered design principles, while creating intuitive & effective online user experiences. With a focus on optimizing user interaction & accessibility, through research, wireframing, infrastructure, site maps, & prototyping. Multiple term Honor Roll. 4.0 GPA

Bachelor of Arts: Graphic Design

2021 - 2023

Southern New Hampshire University, Hookset, NH

BA in Graphic Design, with Web Concentration. Specialized coursework & hands-on experience in web design & printed media production, often through advanced knowledge of Adobe products. Multiple term for both President's List & Honor Roll. 4.0 GPA

Certificate of Graphic Design & Illustration

1998 - 1999

Blake College, London, England

Diploma with Honors in Graphic Design/Communication & Illustration. Classes included digital & traditional art skills. 4.0 GPA

Bachelor of Arts (Not Complete)

1994 - 1998

Kent State University, Kent, OH

Liberal Arts, Fine Arts, & Visual Communication Courses. 3.9 GPA

ORGANIZATIONS

AIGA

2022 - Present

UXPA

2024 - Present

National Society of Leadership & Success

2022 - Present

Alpha Sigma Lambda Honor Society

2022 - Present

National Honor Society

1993 - Present

PROFESSIONAL EXPERIENCE

DBA Mama Chickpea

2014 - Present

Owner • Online Shop • Graphic Designer • Illustrator
El Paso, TX

  • Product Design & Illustration: Designed and illustrated a diverse range of products, with a specialization in graphic design and polymer clay creations. Consistently maintained high standards of quality, leading to a strong track record of repeat customers and 5-star reviews.
  • E-Commerce Management: Effectively managed an online shop with a strategic focus on branding, user experience, and customer engagement. Enhanced the e-commerce platform to optimize user interaction and drive customer satisfaction.
  • Brand & Web Optimization: Cultivated and maintained a unique brand identity through a well-designed website. Regularly optimized the user interface to strengthen brand presence and improve user experience.
  • Customer Feedback Integration: Implemented a robust feedback loop using customer surveys and reviews to inform product development, ensuring alignment with customer needs and reinforcing brand loyalty.

Miss Chickpea, LLC.

2004 - 2014

Owner • Lead Designer
Hudson, OH

  • Branding & UX Design: Led branding and logo design initiatives, incorporating UX design principles to optimize user interaction and satisfaction.
  • Business Operations Management: Managed comprehensive business operations, including marketing, bookkeeping, ordering, and content creation, ensuring seamless day-to-day functionality and strategic growth.
  • Brand Consistency: Ensured a cohesive and impactful brand presence across all platforms, contributing to a strong and recognizable brand identity.

Miss Chickpea's Funky Fibers

2006 - 2010

Owner • Manager • Lead Designer
Hudson, OH

  • Studio Management & Design: Operated a successful, award-winning brick-and-mortar studio specializing in fiber arts and graphic design. Developed a unique brand identity and created innovative designs that received significant recognition in art show circuits.
  • Marketing & Digital Presence: Designed compelling marketing materials, website interfaces, and social media content that effectively communicated the studio’s brand and attracted a diverse clientele.
  • Educational Programs: Designed and conducted classes and workshops tailored to a range of audiences, enhancing community engagement and fostering a creative, inclusive environment.
  • Prototype Development: Created and implemented unique artist-centered prototype patterns, optimizing usability and enhancing the overall user experience.

AWARDS

2007 Fox 8 Cleveland Hot List

2007

Cleveland, OH

2nd Place Miss Chickpea's Funky Fibers