AMETHYST BAY AD
Amethyst Bay Resort & Spa is a ficticious resort in St. Thomas, Virgin Islands.
It offers a luxurious Caribbean escape with stunning turquoise waters as your backdrop. Enjoy top-notch dining & a wide range of spa treatments in a tranquil seaside setting. The resort’s spa focuses on ocean-inspired relaxation & island indulgences, making it an ideal destination for romance & rejuvenation.
PROJECT INFORMATION
- SKILLS: Adobe Illustrator, Adobe Photoshop
- FOCUS: Typography, Design
- CLIENT: GRA220 Introduction to Digital Imaging
- CONTACT: Professor Michelle Rudolph
- PROJECT DATE: 2023
- PROJECT URL: N/A
BACKGROUND
LUXURIOUS SPA & RESORT IN THE VIRGIN ISLANDS
Amethyst Bay Resort & Spa is located in St. Thomas, Virgin Islands. When you arrive for your stay, you’ll explore the beauties of St. Thomas, set among a backdrop of the clear, turquoise waters of the Caribbean. You’ll be pampered by some of the finest restaurants & catered to like royalty. With one of the most diverse selections of therapies & spa treatments in the Virgin Islands.
Amethyst Bay’s seaside enclave spa offers ocean-inspired relaxation & island indulgences. They welcome you, hoping to calm your senses & rejuvenate your body with their authentic tropical island sanctuary. It is the perfect place for romance & enjoying the comforts of your special someone.
PARAMETERS
PROBLEM:
Amethyst Bay desires a print & media campaign to help entice new customers to St. Thomas’ Amethyst Bay Resort & Spa, focusing on the lush amenities of their high-end spa resort.
TARGET AUDIENCE:
Featuring adult beverages, Amethyst Bay's Spa attracts a 21 & up crowd; however, it also is family-friendly. Paired with the resort, a relaxing place that can take everyday cares away.
CONSTRAINTS:
Turn around time for project was roughly two weeks, with imagery being catered to the advertisement creation & highlighting the resort.
TASKS:
Initial audience & content analysis, imagery (Adobe Photoshop & Illustrator)
DESIGN RATIONALE:
The client requested the ad feature a promotion to entice bookings. Two promotions were offered: a package for two people at $999 per person, for six nights, or an alternat epackage for two people forfour nights, at $699 per person. Each offer came with a free gift, which was featured, as well.
SPECIFICATIONS
The logo for this project was supplied by the client. Color family was selected to coordinate with HEX values #592C82 & #87E1D1. The font family Arial was chosen for its cleanliness & ability to feature several weights for emphasizing. The client specifically requested a feel in line with these HEX values and the font family. An image library was supplied by the resort; however, variation was welcomed within the same feeling.
RESULTS
Amethyst Bay Ad
