PASTA AMORE KIDS' MENU

Pasta Amore aims to create a warm, family-friendly environment where guests can enjoy traditional Italian cuisine with a modern twist. They blend classic Italian cooking with creative innovation, focusing on growing & learning alongside their customers. Their brand is built on understanding Italian culture & consumer preferences, with a commitment to fostering creativity, conversation, & high-quality experiences.

PROJECT INFORMATION

SKILLS: Adobe InDesign, Adobe Illustrator, Adobe Photoshop
FOCUS: Typography, Branding, Design
CLIENT: COM232 Desktop Publishing
CONTACT: Professor Curtis Loftis
PROJECT DATE: 2022
PROJECT URL: N/A

BACKGROUND

EXECUTIVE SUMMARY

FAMILY STYLE ITALIAN USING WHOLE INGREDIENTS

Pasta Amore’s goal is to provide a warm atmosphere for the entire family. A place that is fun & inviting, where anyone can come share the traditional cuisines of Italy.

Pasta Amore combines the cooking traditions & ingredients of Italy with creativity, providing a modern twist on timeless classics. They want to grow & learn along with their customers. In doing so, they aim to provide an atmosphere that enables this growth & fuels the passion that lives within the essence of the brand.

The approach of Pasta Amore is to develop their brand with the understanding of both the Italian culture & consumer insights. Within their vision always lives the promise of inspiring creativity, conversation, & quality.

PARAMETERS

PROJECT OVERVIEW

PROBLEM:

Pasta Amore previously approved a new logo with updated branding & requested print-ready PDF designs for a table tent special, an adaptable menu redesign, & a catering tri-fold brochure. This portfolio entry is for the Kids' Menu.

TARGET AUDIENCE:

Offering a multitude of mouth-watering Italian dishes, Pasta Amore is a family-friendly restaurant. A trendy place you can meet for lunch or dinner. They also offer catering.

CONSTRAINTS:

Turn around time for project was roughly one week.

TASKS:

Initial audience & content analysis, kids' menu design (Made in Adobe Illustrator. 8.5" x 11" medium paper weight), & mock-ups made in Adobe Photoshop.

DESIGN RATIONALE:

Since the project started with new branding & a logo, color selection was predetermined and included the colors of the Italian flag and various different flour pastas, browns to creamy yellow (colors that tend to make people hungry.) These hues were chosen in warm families, as the atmosphere of Pasta Amore is warm & inviting. The print materials centered around these colors & concept, which followed through into other marketing materials.

PDF PASTA AMORE BRAND GUIDELINES

SPECIFICATIONS

DESIGN GUIDANCE

The logo for this project was created prior to the request for a Kids' Menu to coordinate with the Main Menu & Create Your Own Pasta insert. Color family was selected to coordinate with HEX values #DD1725, #648D3C, #FEC77C, #FEC77C (60%), #A97C50, & #6B3A24. The font family CoConPro was used to create the logo & chosen for its cleanliness. Tablet Gothic font family was chosen to compliment it, due to its similar clean styling. The client specifically requested a feel in line with these HEX values and the font families, as were previously defined with the creation of the new branding & logo. An image library was created via existing artwork & stock photography chosen for its brand-defining character. Mock-ups were created as necessary.