LIFELINE AD

LiFELINE CAT RESCUE ADOPTION CHARITY

Lifeline Cat Rescue is a not-for-profit charity promoting the adoption of rescued felines in southern Ohio, specifically in the Greater Dayton area.

Since all employees for the charity are volunteers, Mama Chickpea donated her services to help the rescue make some much needed branding materials, such as the new logo, and a 8.5” x 11” printable, multi-purpose adoption flyer.

PROBLEM:

LifeLine desires an ad that can also function for print as a window poster. They want to highlight their charity, enticing families to come adopt their curious felines.

TARGET AUDIENCE:

The client wants to attract their broad audience of men & women, roughly ages 18-65, in need of adopting a new friend. Their clientele has a sense of humor & extraneous income to spoil their four-legged friends.

CONSTRAINTS:

Turn around time for project was roughly two weeks, with imagery being catered to the advertisement creation & highlighting the brand.

TASKS:

Initial audience & content analysis, imagery (Adobe Photoshop & Illustrator), & finished ad (with bleed) in two sizes, 8.5" x 11" for an ad & 17" x 22" for a window poster.

DESIGN RATIONALE:

The theme for the project catered around the adventurous & mystical personalities of felines, as well as the fun-loving nature of many as family pets.

The logo for this project was created by Shelly, prior to the start of this project. Color family was selected to coordinate with HEX values #F89521, #FFCA07, #FABD4B, & #9F314B. The font family Poppins was chosen for its cleanliness & ability to feature several weights for emphasizing. The client specifically requested a feel in line with these HEX values and the font family. An image library was created via stock photography & chosen for its brand-defining character.