JAVA BEAN MENU

JAVA CAFE FOCUSED ON A TRENDY ATMOSPHERE

Founded just under three years ago, Java Bean is now a bustling cafe. With its high ceilings and “found space” appeal, the cafe has come to host exhibitions, meetings, & local bands. It has become an integral part of the arts revival community that has taken root in the old factory mill buildings along the river. JAVA BEAN features an extensive menu of coffees & coffee drinks, including smoothies, frappes, & alcoholic coffee specials, to cater from the morning early bird, to the relaxed evening crowds.The owners take pride in their community, striving to provide a creative space with gourmet coffee, tantalizing baked goods, & entertainment to inspire the artist’s soul.

PROBLEM:

Java Bean needs help designing a new menu, unique to the brand's new identity.

TARGET AUDIENCE:

Offering adult beverages, Java Bean attracts a 21 & up crowd; however, it also is family-friendly. A trendy place you can meet for lunch, or the occasional, artistic live event.

CONSTRAINTS:

Turn around time for project was roughly two weeks.

TASKS:

Initial audience & content analysis, menu design (11" x 14" double-sided, spill-friendly, wipe-able menu cardstock), & mock-ups made in Adobe Photoshop.

DESIGN RATIONALE:

Since project started with new branding & a logo, color selection included the colors of coffee beans, coffee with cream, & red / yellow (colors that tend to make people hungry.) These hues were chosen in warm families, as the atmosphere of Java Bean is warm & inviting. The print materials centered around these colors & concept, which followed through into the website.

PDF JAVA BEAN BRAND GUIDELINES

The logo for this project was created prior to the request for a matching double-sided menu. Color family was selected to coordinate with HEX values #211E1E, #4C2110, #825534, #F5BA79, #EA2427, & #762130. The font family Poppins was chosen for its cleanliness & ability to feature several weights for emphasizing. The client specifically requested a feel in line with these HEX values and the font family, as were previously defined with the creation of the new branding & logo. An image library was created via existing artwork & stock photography chosen for its brand-defining character. Mock-ups were created as necessary.