BARKBOX AD
Bark launched in 2012 with BarkBox, a monthly themed subscription of all-natural treats & clever toys.
Today, they reach over 1 million dogs every month & have expanded into oodles of new product categories & thousands of retail locations. Pamper your pooch with a box of goodies every month with their subscription package.
The November 2022 BarkBox is featured in this ad. Website: www.barkbox.com.
PROJECT INFORMATION
- SKILLS: Adobe InDesign, Adobe Illustrator, Adobe Photoshop
- FOCUS: Typography, Animation, Design
- CLIENT: GRA332 Digital Publishing
- CONTACT: Professor Mary Pennington
- PROJECT DATE: 2022
- PROJECT URL: BarkBox Ad
BACKGROUND
INTERACTIVE DOG AD FOR PUBLICATION & PRINT
Bark launched in 2012 with BarkBox, a monthly themed subscription of all-natural treats & clever toys.
Today, they reach over 1 million dogs every month & have expanded into oodles of new product categories & thousands of retail locations. Pamper your pooch with a box of goodies every month with their subscription package. The November 2022 BarkBox is featured in this ad. Website: www.barkbox.com.
NOTE: Open the third slider image (Turkey Pups Animated GIF) in a separate browser window to view whole animation. To do this, when the image pops up, right-click on the image and select "Open Image in New Tab." The main portfolio detail (this page) will remain open in a separate browser tab.
PARAMETERS
PROBLEM:
BarkBox desires an interactive ad that can also function for print. They want to highlight their November BarkBox product.
TARGET AUDIENCE:
The client wants to attract their broad audience of men & women, roughly ages 18-65, in need of pampering their pooch. Their clientele has a sense of humor & extraneous income to spoil their four-legged friends.
CONSTRAINTS:
Turn around time for project was roughly two weeks, with imagery being catered to the advertisement creation & highlighting the brand.
TASKS:
Initial audience & content analysis, imagery (Adobe Photoshop & Illustrator), & animated gif made in Adobe Photoshop.
DESIGN RATIONALE:
The client requested the interactive ad to feature a November promotion in an entertaining way. The brand likes to play on humor, so the concept helps turn every pup into a silly turkey for the holiday product.
SPECIFICATIONS
The logo for this project was supplied by the client. Color family was selected to coordinate with HEX values #000000, #D92148, #FFCC75, & #7C391A. The font family Poppins was chosen for its cleanliness & ability to feature several weights for emphasizing. The client specifically requested a feel in line with these HEX values and the font family. An image library was supplied via existing photoshoots of the products, as well as stock photography chosen for its brand-defining character. Mock-ups were created as necessary for the product items.
RESULTS
