BREAST CANCER BANNER AD
BACKGROUND
Every October is breast cancer awareness month in the United States. The client, a freelancing photography artist, likes to highlight her boudoir photography sessions in support of raising funds for the cancer cause.
PARAMETERS
SKILLS:
Adobe Illustrator, Adobe Photoshop
FOCUS:
Banner Ad, UX Design
CLIENT:
(Anonymous, adjusted for NDA)
PROJECT DATE:
2021
PROJECT URL:
N/A
PROBLEM:
Create a banner ad for a photography website.
TARGET AUDIENCE:
Offering a wide-range of photography styles, the average patron is adult, 18+ years of age; however, the website is not adult-only content.
CONSTRAINTS:
Turn around time for project was one week.
TASKS:
Web banner ad was requested in the ratio sizing of 970 x 250 pixels, to work as a web banner ad. Final ad was created in Adobe Illustrator, while all imagery was edited via Adobe Photoshop.File was saved at 72 resolution for efficient web downloading, in the PNG format. For display purposes on this portfolio site, as requested, the client wanted to remain anonymous, so a mock-up was composed in Adobe Illustrator, mimicking the client's usage; however, removing their information from the sample.
DESIGN RATIONALE:
Since project started with the selected photography image, strong black & white prescence was requested to highlight the pink accents for breast cancer.
SPECIFICATIONS
Color family was selected to coordinate with HEX values #F5A4C7 & #2C2C2C. The font family Monserrat was chosen for its cleanliness & ability to feature several weights for emphasizing. The client specifically chose the script styling for the word "Boudoir." The image was supplied in black & white tones, by the photographer.
RESULTS
Breast Cancer Banner Ad
Breast Cancer Banner Ad Mock-Up
